Matters of Business
Matters of Business is the podcast where academic research meets the real world of business.
Brought to you by the College of Business at Florida Atlantic University, each episode we sit down with FAU faculty, researchers, and industry leaders to go deeper than the headlines.
Whether we're unpacking consumer behavior, supply chains, economic trends, or what it means to pursue an executive education, this is your guide to navigating today's fast-moving business landscape, right here in South Florida.
Matters of Business
The Business of Behavior: Inside FAU's Behavioral Insights Lab
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Most people assume they know what drives business decisions. The data, the market, the numbers. But behavioral science researchers will tell you something different — it's perception.
It's the story you tell yourself about your chances, your options, your worth. And that story has consequences.
That's the kind of question FAU's Behavioral Insights Lab was built to answer. This week we talked to the lab's director and one of its lead researchers about how the lab works, what they're finding, and why understanding the psychology behind business decisions matters a lot more than most people realize.
Recorded April 21.